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Art Direction

KRANKENHAGEN sees the dirndl not as a costume, but as statement piece of clothing that always allows its wearer to be perfectly dressed. It's flattering and formal without ever looking stuffy. Whether for a big garden party, an engagement party or for an afternoon in the beer garden - the dirndl is ´´evolving into an outfit for every occasion. Every KRANKENHAGEN dirndl is based on the classic three-piece garment because it can be combined in different ways, making every look unique. All fabrics come from traditional Austrian weaving mills. Pure linen, pure cotton and genuine mother-of-pearl buttons ensure premium quality.  


idamo took on the conception and art direction of the content shoot for the label. 

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